Instructor: Dr. Meyrav Yitzhack Halevi

Thursday 11:10-14:00

Venue: Room 902, TSMC Building, NTHU

Credit: 3

Course Number: IPHD6011

Course Description:

Why do some firms perform better than others?

 In this course, you will learn about this phenomenon from a strategic point of view. This course introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is structured to foster analytical, reflective and verbal skills, and to expose you to the intricacies of organizational decision-making within the global context, and in an era of sustainability and corporate responsibility. At the end of the course, you are expected not only to have a thorough understanding of the strategic approach, but also to be able to think strategically about the competitive behavior of firms.

This course is offered in English, please select it in academic system directly.

Contact: iphd@my.nthu.edu.tw, Ms. Lin, Ext. 35065